About
Rebecca Rowntree
AI Creative consultant
I am Rebecca Rowntree. A Creative Director who has made world-class campaigns, and an AI expert who ships real AI work for brands and agencies.
The scarce combination the market rewards, in one person.
Live AI Hackathon at Cannes Lions
Who I am
Made the campaigns. Shipped the AI. Won the pitches.
The creative pedigree
Two decades in the industry on Bodyform's award-winning #Wombstories, plus Nike, Uber, Kellogg's and PlayStation. I led and won the biggest pitch in Europe to launch Cheez-It, part of Kellogg's, across four-plus markets.
The AI depth
Oxford's AI Programme with Distinction. A global brand pitch won with GenAI. AI tools I built that went viral on social. A seat on the top AI creative councils for the leading platforms, so I know what to recommend.
The reach
Twenty years of relationships. AI-native directors, brand clients who trust me, and direct lines into AI platforms: Google, OpenAI, Luma AI, Anthropic and more.
Essie, L'Oreal. GenAI craft built from the brand's own codes.
An AI capability programme in delivery. Teams building live.
Dolly, one of my viral AI tools. Hundreds of thousands of impressions, no media spend.
Advising leadership on where AI belongs, and where it does not.
The track record
Not hypotheticals. Each is a real engagement across GenAI production, pitch winning, team enablement and AI strategy.
GenAI production
Essie, L'Oreal
A tightly managed AI pilot removed the legal and creative worries around generative AI. A start-to-finish campaign, the AI ideas sold in and creatively directed by me.
38,000+ organic views, and a client confident to adopt AI more widely.
Pitch winning, speed at scale
Luxury beauty brand
Led an international network of AI filmmakers, creatives and designers across the UK, Europe, North America, Mexico and South Africa, on an AI-first workflow using their in-house AI platform.
World-class pitch in under two weeks.
Technical enablement
Snap Inc
Designed and delivered an AI Capability Programme that permanently raised the team's AI fluency and their ability to develop AI-led client work.
A team levered up, and able to pitch AI-led work they could not before.
AI strategy
World-renowned brand
Worked directly with the C-suite on an AI strategy showing how AI could transform the organisation internally and externally, through new products, campaigns and creative.
A unique AI point of view, with ideas being put into practice as we speak.
Production systems
UK production company
Designed and delivered an AI Capability Programme that embedded practical AI workflows into everyday production.
A team that moves faster and delivers more, without adding headcount.
Strategy plus implementation
FMCG brand
Partnered with marketing leadership on an AI strategy, then delivered an AI Capability Programme to upskill the team.
Successful enough that we are now building the next programme and strategy.
In their words
Rebecca Rowntree is at the forefront of the AI-creative revolution. Her appointment to the Spotify Creative Council and other councils underscores her position as an AI expert. By merging world-class brand storytelling, such as her award-winning #Wombstories campaign, with cutting-edge AI, she is proving that the future of advertising lies at the intersection of human-centric narratives and machine-learning innovation.
"An exciting, hands-on workshop that demystified AI and made its creative potential feel tangible and empowering. Rebecca created space for curiosity, experimentation and real action."
Valentina Culatti, Global Senior Director, Creative Strategy and AI, Snap
"Rebecca brought AI creative direction, experience and a future-facing lens that elevated our work fast. Collaborating with her was exceptional, and the result outstanding."
Advertising agency, name under NDA
"The energy Rebecca creates in a room is unmatched. It is like a creative sprint, a therapy session and a wake-up call all in one."
AI workshop attendee, name under NDA.
At a glance
CV at a glance.
Recent GenAI production and enablement
Global luxury beauty brand pitch
AI Creative Director. Won a global pitch with GenAI, in under two weeks.
Essie, L'Oreal
GenAI films on the brand's channels. 38K organic views.
Snap Inc, Propercorn
AI Capability Programmes that permanently raised team fluency.
World-renowned brand
Workflows embedded and a C-suite AI strategy delivered.
Oxford AI Programme
Completed with Distinction, Said Business School.
Councils and committees
Part of the Spotify Creative Council and founding committee member at AI in media institue.
Named campaigns and stages
Bodyform, #Wombstories
Award-winning work that shifted the conversation on women's health.
Kellogg's, Cheez-It
Led the winning pitch for one of the brand's biggest European launches.
Nike, Uber, PlayStation
Creative direction and a run of won pitches.
Creative Director
Leo Burnett, Saatchi and Saatchi, AMV BBDO, R/GA.
Cannes Lions, SXSW, Mad//Fest, Websummit
Speaking and hosting the AI track at the festivals that matter.
Get Sh*t Done
Founder of a 750-plus creative community and a sell-out event series.