Cheez-It. Cheez-Hit?
The pitch
Taking America's number one snack into Europe.
I was part of the team who spearheaded the successful pitch for Cheez-It, America's number one snack, leading its European launch with a campaign that spanned TV, radio, social and print, as well as influencer and digital partnerships.
One of Kellogg's most significant European launches to date.
The films
The social cut-downs
A few of the many assets we created
The credits
Leo Burnett. CCO Mark Elwood, Creative Director Rebecca Rowntree, Senior Creatives Gina Ramsden and Freya Purnell, Director of Social and Comms Jen Leung, Design Lead Rupert Knowlden, Planning Partner Amelia Redding, Senior Planner Roxy Windisch, Business Lead Charlotte Coughlan, Account Director Lorna Fernie, Account Manager Ellie Rhodes, Agency Producer Peter Williams. Media by Carat with planners Aaron Fletcher, Valeria Danese, Joe Kelly. Production by Stink with Director WATTS, Exec Producer Jon Chads, Shoot Producer Charlotte Jones, DoP Nick Bupp, Service by Tuna and Icon. Edit by Stitch. Post-production by Electric Theatre Collective. Audio by 750mph.
