Dave
The problem
Most business advice assumes your brain works in a straight line.
Big goals quickly become giant plans, endless tabs and too many possible next steps. The strategy may be sound; the execution becomes impossible.
Dave was built for the moment you know where you want to go, but cannot work out what to do first.
How he works
He finds the real problem, separating the actual decision from the noise, anxiety and tempting side quests.
He makes the next move visible. Instead of treating everything as urgent, he identifies what creates momentum first.
He turns strategy into something doable. Clear, practical and shaped for a brain that needs traction, not more theory.
The launch post
Update: Dave has gone viral. Dave is super grateful. However, Dave is not allowed on LinkedIn. (LinkedIn, if you're listening - please consider letting helpful assistants do their thing.) This means his creator, a human, is now manually sending him to people. It's all very analogue for something made of code, so please bear with her!
👉👉 Also: LinkedIn only lets me share links with connections so if we're not already connected, send a quick request please.
Meet Dave.
You haven't met him yet, but he might look familiar.
That's because he's me.
Just... male. And always on time.
Dave isn't real. I made him.
Out of pure necessity. (And a little desperation)
But mostly admiration, for all the people who seem to have it together.
He's calm. Collected. Alarmingly efficient.
Dave knows what's happening, where it's happening, and when I should leave to get there.
Before CICLOPE Festival in Berlin, he added 27 calendar invites to my diary. Everything from when to leave the house, board the flight, rehearse and what to wear (he checked the weather first).
Before Ad Black Sea - International Festival of Creativity in Georgia, he helped me rehearse a keynote. Gave feedback. Even clapped (metaphorically). Then planned the entire week to within an inch of its life.
He's basically my personal assistant.
Except he's made of code.
Dave is f*cking great.
If you want to try him, just comment 'Dave' and I'll send you the link.
He's free.
Because all great imaginary friends should be. 😊
The results
Dave's launch post reached 178K impressions organically. No paid media, just a tool built around a genuine frustration and a character people immediately wanted in their corner.
