The Gurls Talk Podcast
The launch
A branded podcast that did not feel branded.
I helped launch The Gurls Talk Podcast, sponsored by Nike and hosted by model and activist Adwoa Aboah, overseeing the podcast edits, copy and social assets for the first two episodes.
A podcast bible per episode, with social assets for Instagram, the talent's own channels and every podcast platform.
Social content
The results
The Gurls Talk Podcast launched strongly on Apple Podcasts, holding #1 in New & Noteworthy for eight weeks, topping the Health charts and reaching the top 10 overall.
Listeners rated it 4.8 out of 5, calling it a safe space to share, listen and support each other.
#1New & Noteworthy on Apple Podcasts for eight weeks
The team
Agency: R/GA London. Role: Associate Creative Director (Copy). Team: Alexander Venndt (Art Direction), Laura Randall (Copywriter).
