#Wombstories
The campaign
The bittersweet relationship women have with their bodies.
#Wombstories confronts the emotional, bittersweet relationship women have with their periods, vaginas and uteruses, bringing womb worlds to life in all their beautiful, infuriating, emotional complexity to challenge the dangerous myth of the single female biological narrative.
I worked on the activation, social and influencer side of the campaign for Bodyform / Libresse.
The film
The film built the world. The social and influencer work invited women into it.
Social content
A social and influencer campaign that amplified the film and, more importantly, encouraged women to share their #wombstories.
The right social output and language for a sensitive but important subject.
Activation ideas that resonated in innovative ways and got women to share their personal stories.
The results
#Wombstories became a global cultural phenomenon, shared in 132 countries and sparking millions of conversations that turned silence into shared narrative.
It went on to become one of the most awarded campaigns of its era: multiple Cannes Lions Grand Prix including Film and Titanium, a D&AD Black Pencil, and One Show Best in Show.
The team
ECD: Nicholas Hulley and Nadja Lossgott. Strategy Director: Margaux Revol. Creative team: Augustine Cerf and Lauren Peters.
